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Monday, November 06, 2006

Mike Ditka Launches Wine Brand

Mike Ditka, a member of the Pro Football Hall of Fame and a Super Bowl Champion as both a player with the Dallas Cowboys in 1972 and as a coach with the Chicago Bears in 1985, now has his own wine label.

Ditka has five wines made in California that are now being shipped to retailers. A zinfandel-syrah-petite sirah blend carries the label Mike Ditka Kick Ass Red and will retail at between $40-$50 per bottle.

Ditka has become a brand outside of football. His name is on a successful Chicago steakhouse and on frozen pork chops, barbecue and steak sauces, and cheese spread. He also has a brand of cigars set to debut.

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