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Friday, February 16, 2007

Diageo Pouring Money into Scotch Production

London-based Diageo Plc says it plans to invest nearly $200 million to build a new distillery and expand an existing plant to keep up with the growing worldwide demand for Scotch.

The company plans to open a new distillery in 2009 in Roseilse on Speyside, in northern Scotland. It also plans to expand its Cameronbridge distillery in Fife, plus invest in expanding warehouse facilities for aging the whisky.

Diageo makes and markets a variety of Scotch brands including Johnnie Walker, J&B, Talisker, Royal Lochnagar, Caol Ila, Lagavulin and Oban. The company says this move will boost its whisky capacity by more than 10 percent.Diageo is the world's largest alcohol marketer, also backing the Guinness Stout, Jose Cuervo, Smirnoff Vodka, Captain Morgan Rum and Beaulieu Vineyard brands.

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