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Saturday, June 28, 2008

Anheuser Busch Backs Down on Caffeine: Company to Reformulate Tilt and Bud Extra

Anheuser-Busch has decided to reformulate its Tilt and Bud Extra brands, pulling the current products from the shelves, after coming under pressure from 11 states Attorneys General.

The states had claimed the caffeinated alcoholic beverages were being marketed towards underage drinkers and that the company was making misleading statements about the energizing effects of the brands.

While A-B does not have a statement about the matter on its website, the company is quoted in several news reports as saying the agreement with the states contains no claims the company engaged in "unlawful behavior or advertised to youth." A statement released by New York Attorney General Andrew Cuomo said A-B would be paying a $200,000 fine to each state.

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