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Tuesday, June 05, 2012

Elevation Prostator Smoked Doppelbock to be Released by Rare Beer of the Month Club™ to Support Pints for Prostates

Poncha Springs, Colo. – The newly launched Elevation Beer Co. of Poncha Springs, Colo., and The Rare Beer of the Month Club™, which ships unique craft beers nationwide, are teaming up on a special limited release beer to benefit the Pints for Prostates campaign.

Elevation’s Prostator Smoked Doppelbock is being brewed exclusively to create awareness and raise funds to support the mission of Pints for Prostates, which uses the universal language of beer to reach men with an important health message.

“This is an exciting project for our new brewery and we are proud to be partnering with Pints for Prostates,” said Christian Koch, Head Brewer and Co-founder at Elevation Beer Co. “Elevation Beer is located high in the heart of the Rocky Mountains of Colorado. Our plan is to build a reputation for brewing rare artisan beers. We are going to focus on adventurous specialty beers and barrel-aged seasonals that will appeal to craft beer fans like us.”

The limited edition beer features the Pints for Prostates logo on its label, which includes the blue ribbon to remind people of the ongoing search for a cure to prostate cancer, a leading cause of death among American men. A donation from every 750 milliliter bottle of Elevation’s Prostator Smoked Doppelbock sold will be made to Pints for Prostates.

“This is a rare beer that will help us deliver an important message. Pints for Prostates is all about getting men to take charge of their health and get screened for prostate cancer,” said Rick Lyke, a prostate cancer survivor who founded Pints for Prostates after successful prostate cancer surgery in April 2008. “Elevation Beer Co. and The Rare Beer Club™ teaming up for this project will catch the attention of men needing to hear our message. Plus, I’m a big fan of Bamberg-style smoked beers, so this is a real treat.”

When this very limited batch of Elevation’s Prostator is gone, it is gone. There are only three ways for beer lovers to try the unique beer:

· Join The Rare Beer Club online or call 800-625-8238 and be sure to start your membership in October or earlier. The ordering deadline for October is 10-15-12.

· Attend the Denver Rare Beer Tasting IV in Colorado on Oct. 12, where Elevation Beer Co. will be pouring samples of the brew alongside more than two dozen other great craft brewers offering extremely rare and exotic beers;

· Visit Elevation Beer’s tasting room at 115 Pahlone Parkway in Poncha Springs, Colo., on Oct. 27 when they will host a Pints for Prostates awareness event.

“This is the third year The Rare Beer Club™ has partnered with Pints for Prostates and each featured beer has been extremely well received by our members. I’m personally really excited about this unique style and being able to feature a smoked dopplebock in the club. This will be a highly anticipated release from a new brewery, so it’s sure to sell out quickly,” said President Kris Calef. “We’ll donate $1 for every bottle sold and include a Pints for Prostates coaster in each October shipment to remind our members to get tested. A little education and early detection goes a long way to save lives.”

According to the National Cancer Institute, prostate cancer claimed the lives of 33,700 men in the U.S. during 2011. Prostates cancer is 33 percent more common in men than breast cancer is in women, yet few men know they should start with regular prostate health screenings at age 40. Elevation’s Prostator Smoked Doppelbock release is part of the Pints for Prostates Oktoberfest for a Cure observance that is taking place from June 26 to Oct. 27 at venues across the U.S.

About Elevation Beer Co.
Elevation Beer Co. is an artisan microbrewery located in Poncha Springs, Colorado, just outside of Salida. Located just minutes from Monarch Ski Area, the Arkansas Headwaters, and more than 15 peaks above 14,000-foot, Elevation specializes in brewing adventurous specialty and barrel-aged beers for the craft beer fanatic. For more information, interviews or photos contact their Marketing Director Sheila Bustamante at 719-539-5258 or at Sheila@elevationbeerco.com.

About The Rare Beer Club™
The Microbrewed Beer of the Month Club™ offers four different options for consumers. From the very inception of our original domestic beer of the month club in 1994, we’ve focused on consistently providing three primary product characteristics: Quality, Variety & Freshness. And in that spirit, we now offer you four outstanding beer club options, each dedicated to those same principles. Our owner’s favorite club features the finest the world of beer has to offer in limited-release, celebratory, artisanal beers from some of Michael Jackson’s favorite breweries. Two different selections are presented each month in 750 ml bottles, often cork finished, and some individually tissue wrapped. Members experience bold U.S. and imported interpretations of Farmhouse Ales, Russian Imperial Stouts, Barley Wines, Belgian Abbey Ales, varied Imperial, Extreme, Strong Ale and Grand Cru offerings, oak-aged ales imparting bourbon and vanilla notes, and much more. Many selections are pushing the envelope of creativity, are not yet distributed in the U.S., and brewed such that they can be cellared and aged.

About Pints for Prostates
Pints for Prostates is a 501(c)3 a campaign that reaches men through the universal language of beer to encourage them to take charge of their health. The group was founded by prostate cancer survivor and beer writer Rick Lyke in 2008. The grassroots effort raises awareness among men about the importance of regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. According to the National Cancer Institute, 240,890 new prostate cancer cases were diagnosed in the U.S. in 2011. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook and Twitter (@pints4prostates).

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