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Wednesday, October 08, 2008

Brew Crews Make Festivals Fun

Do you recall how tired you felt after throwing that last party for a few family members and friends? There was the shopping, the set up, preparing the food, getting the beer on ice, making sure there was music and when it was all done it was time to clean up.

Hopefully, along the way you were able to enjoy the fruits of all of your hard work.

Now imagine for a moment that your little event was actually held in two four hour sessions, in an outdoor stadium and attended by some 8,000 people, many of whom lined up outside for an hour or two before the start of the party.

Now you get the idea of how the folks at All About Beer feel heading into each edition of the World Beer Festival. I have to say they truly have things down pretty well, thanks to a dedicated staff and some hard working volunteers. I had to show up a little early this year to get the Pints for Prostates booth set up and I found Julie Johnson Bradford, Daniel Bradford, Gregg Glaser and Amy Dalton already hard at work.

One of the key elements of any successful beer festival is the head of the event staff and the leader of the brew crew. These are basically the folks that make this sort of event run. If people attending the event have a good time, they have these folks to thank.

In the case of the World Beer Festival, Ola Nilbrink is the Events & Operations Manager, while Keith Klemp runs the Brew Crew. Just watching all of the volunteers unload and deliver beer on the morning of the festival made me a little thirsty. Without this army of workers, there would be no way to hold a festival of this size.

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