Bacardi Rum has signed a three year deal with the Boston Celtics to promote the Bacardi brand while emphasizing social responsibility. During the 2006-07 season, Bacardi and the Celtics will host post-game parties around Boston and the spirits maker will support Celtic charity events, appearances by Celtics legends and members of the Celtics Dance Team.
Promotional radio, print and broadcast messages supporting the partnership will urge legal-drinking aged consumers to drink responsibility.
The Boston Celtics have been a part of the National Basketball Association since its inception in 1946. They have won a record 16 NBA Championships.
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