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Monday, August 28, 2006

Brown-Forman Buying Herradura

The Wall Street Journal is reporting this morning that Brown-Forman Corp. has a deal to buy Tequila Herradura SA for $875 million.

The deal would unite the Herradura and el Jimador Tequila brands with Jack Daniel's Tennessee Whiskey, Southern Comfort, Canadian Mist, Old Forester Bourbon, Finlandia vodka and other Brown-Forman brands. The deal would offer Brown-Forman a strong Tequila brand, while giving Herradura access to a strong sales, marketing and distribution team.

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