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Thursday, October 05, 2006

Donald Trump in, Genghis Khan Out

Donald Trump's name is being used for a new super premium vodka at the exact same time that the Mongolian government is considering moves that could ban the use of Genghis Khan's name and image on vodka and other products.

Trump Super Premium Vodka from Holland's Wanders Distillery and imported by Drinks Americas Holdings Ltd. is hitting the market. Drinks Americas is also behind the Willie Nelson's Old Whiskey River Bourbon brand. Trump Vodka will be priced along other super premiums in the $30-$40 bottle range. Drinks Americas claims to have orders for 45,000 to 50,000 cases of Trump Vodka.

Meanwhile in a move that I suspect might in some way be connected, the Mongolian Legislature is debating a law to regulate the use of Genghis Khan's name. Politicians in the Central Asian nation say the memory of the conqueror is being cheapened through commercial uses. Trump on the other hand has never encountered a commercial use for his name that he did not embrace.

The Khan name is on more than half a dozen brands of vodka and beer, along with a variety of other commercial products.
Mongolians are proud of Khan, who established an empire in the 13th Century across a large chunk of Asian and Europe.
Lawmakers say there needs to be more respect for Khan, who they view as having brought order and civilization to the world.

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