Wednesday, November 08, 2006
A Costly Champagne Hangover
Pernod Ricard, the international drinks firm that markets the Mumm and Perrier-Jouet Champagne labels, says it will launch the world's most expensive Champagne in 2007.
The news was delivered by company Chairman Patrick Ricard during the Pernod Ricard's annual shareholders meeting held this week. Plans are for the Champagne to carry a price tag of about $1,250. The brand will be produced in limited quantities and not be sold in France.