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Saturday, October 18, 2008

Cyber Beer Brawl: Creator of iBeer Sues Molson Coors for $12.5 Million

A couple of weeks ago my brother-in-law Dan Pikarsky showed me an amusing little application on his iPhone. Basically it was a cyber beer. When you activate the feature, the phone's screen appears to be a full glass of beer. Tip the phone toward your lips and it appears you are drinking the brew.

Created by Steve Sheraton, this bit of web fun can be downloaded -- at $2.99 a pop. That's around the cost of a real glass of mainstream domestic suds in many taverns. Now the software developer wants real beer maker Molson Coors to cough up $12.5 million. Sheraton alleges that's the tab for lost sales caused by iPint, a promotion the brewer launched for Carling Lager in the United Kingdom.

Sheraton is alleging that iPint has committed copyright infringement. He says Molson Coors use of the virtual beer to advertise Carling is hurting sales of the original iBeer. He points to sales trends that show a decline in iBeer business since iPint has been available for free to anyone willing to view a Carling commercial on the Internet. The suit alleges iPint has been downloaded 6 million times.

Sheraton claims Molson Coors had contacted him about using iBeer for the campaign, but he refused the offer. Molson Coors said it fight the lawsuit in court.


The American Don said...

Hey Lyke. I am going to Charlotte next weekend. I'm from Charlotte and have not been back in a few years. I also did not start beering until last year. So tell me, where can I find some great local beers. Thanks man.

Rick Lyke said...


Charlotte is turning into a pretty good beer town. It all depends on where you'll be, but I'd suggest the following places:
-- Flying Saucer (University Area) 80 taps plus a ton of bottles. Say hi to Dan or Jason for me!
-- Rock Bottom (Uptown) some very nice beers made by Dave Gonzalez.
-- Mac's Speed Shop (South Boulevard and Lake Norman) Great BBQ and good beer selection
-- Common Market: This corner store has a great beer selection that you can enjoy on-premise
-- Brixx Pizza (several) Good pizza and beer.
-- Carolina Brewery in Mooresville (Tours on Saturdays) Try any of the Cottonwood beers. Good stuff.

Enjoy your visit to Charlotte!


The American Don said...

'preciate it.