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Sunday, November 19, 2006

Prince Charles Launches Scotch Brand to Raise Charity Funds

Prince Charles, first in line to the British thrown, is the man behind a new blended whisky, Barrogill. The Prince of Wales, known to enjoy Scotch, selected the blend from four options made from whiskies distilled by Inver House in Airdrie in northern Scotland.

Barrogill, the previous name for the Prince's holiday retreat Castle of Mey in Caithness, will be released in 2007. A watercolor painting of the castle by Prince Charles appears on the label.

The whisky will be priced at $37 a bottle and help fund Prince Charles’s North Highlands Initiative, which supports economic development programs in remote northern Scottish villages.

Prince Charles has been criticized for his involvement in some commercial ventures. There is no word on the reaction of the House of Windsor to his involvement with a whisky brand.

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