Heineken Pushing Non-Alcoholic Brand in Europe: In an effort to attract the growing Muslim population in Western Europe, the Netherlands' brewing giant Heineken is backing the Fayrouz non-alcoholic beer brand with a $48 million advertising effort.
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Honey Porter in a Landslide: The Boston Beer Co. polled beer fans and the winner of the brewery's annual Beer Lover’s Choice is Samuel Adams Honey Porter. The brew beat Samuel Adams Smoked Lager by a vote of 8,206 to 5,984. Attendees at nearly 800 tasting events nationwide cast ballots during August and September. Honey Porter will be released in January.
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Pyramid Exits Soda Business: Seattle's Pyramid Breweries has sold its Thomas Kemper soda brand to Portland, Ore., based equity firm Adventure Funds for $3.1 million. The soda line includes a root beer, ginger ale and orange cream.
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Only Happy Cows: It just might be that a division of Japan's Kirin Brewery Co. may have found a way to prevent mad cow disease. Scientists at Hematech Inc., working with the U.S. Department of Agriculture, bred cattle without the prion protein. The cows showed signs of resistance to mad cow disease or bovine spongiform encephalopathy, a brain wasting illness fatal to cows and linked to nearly 200 human deaths in recent years.
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Potential Craft Beer Merger: Redhook Ale Brewery Inc. and Widmer Brothers Brewing Co. have confirmed they are involved in preliminary discussions about combining the two companies. Redhook and Widmer currently share a joint sales and marketing venture in the western U.S., operating as Craft Brands Alliance, and have a brewing and licensing relationship in the eastern U.S.
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More China Moves: SABMiller's Chinese partner, China Resources Snow Breweries, is spending $320 million to complete an acquisition of Blue Sword. Blue Sword has ownership stakes in 14 breweries around the country. SABMiller plans to increase its market share in western China through the move.
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