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Saturday, February 24, 2007

More Than Once in a Blue Moon for Molson Coors

During our reports last fall from the Great American Beer Festival in Denver we mentioned stumbling upon a consumer research session at Coors Field where some new flavors for seasonal Blue Moon products were being taste tested among baseball fans at a Rockies and Dodgers game.

It looks like Molson Coors has decided that Blue Moon Belgian White will soon have year round seasonal companions. Paperwork filed with the Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau indicates that Blue Moon Honey Moon Summer Ale will fill out the line up.

Blue Moon has had a fall Pumpkin Ale seasonal for a number of years and just added a Winter Ale and Spring Ale to the line up.

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