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Beer, Wine and Spirits. Tastings and Travel. News and Events. Classic Flavors from Breweries, Wineries and Distilleries Across the Drinks World.
Tuesday, March 06, 2007
Absolut(ely) For Sale
The Swedish government plans to sell V&S Vin & Sprit AB, a company it has controlled for 90 years and the maker of Absolut vodka, causing a land rush among alcohol marketers who would like to own the world's third leading selling premium liquor brand.
Estimates are the sale could bring as much as $6 billion. The line of potential buyers is forming and it could get fairly long before a deal is done. Bacardi, Diageo, Pernod Ricard, Fortune Brands, LVMH Moet Hennessy-Louis Vuitton and even Anheuser-Busch have been mentioned as potential suitors.
In addition to Absolut, the V&S portfolio includes Cruzan Rum, Plymouth Gin, other spirits and wines.
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Vodka
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1 comment:
Hi Rick
I just created a Blog about the Mysterious drink Absinthe and was looking to build some backlinks.
I was wondering if you would be interested in a link exchange
My blog is at http://absinthe-green-fairy.org
Thanks for your time
Charles Hamel
charliehamel@gmail.com
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