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Tuesday, March 06, 2007

Absolut(ely) For Sale

The Swedish government plans to sell V&S Vin & Sprit AB, a company it has controlled for 90 years and the maker of Absolut vodka, causing a land rush among alcohol marketers who would like to own the world's third leading selling premium liquor brand.

Estimates are the sale could bring as much as $6 billion. The line of potential buyers is forming and it could get fairly long before a deal is done. Bacardi, Diageo, Pernod Ricard, Fortune Brands, LVMH Moet Hennessy-Louis Vuitton and even Anheuser-Busch have been mentioned as potential suitors.

In addition to Absolut, the V&S portfolio includes Cruzan Rum, Plymouth Gin, other spirits and wines.

1 comment:

Charles Hamel said...

Hi Rick

I just created a Blog about the Mysterious drink Absinthe and was looking to build some backlinks.

I was wondering if you would be interested in a link exchange

My blog is at http://absinthe-green-fairy.org

Thanks for your time

Charles Hamel