The American Medical Association is sponsoring ads in college newspapers around the country with the theme "Stop the Madness" and calling for a ban on advertising by alcohol companies during the NCAA Basketball Tournament.
While NCAA sites are not allowed to sell beer during tournament games, the AMA complains that the alcohol industry spends more than $52 million a year on advertising during college sports. The AMA says this encourages underage drinking. It says colleges should not accept the ads.
Some schools already ban alcohol sponsorship of their teams. The NCAA says it limits the amount of beer advertising during NCAA Tournament games and they do not except ads for spirit brands.