Scott Kerkmans, a 27-year-old Phoenix resident, former head brewer,
certified beer judge and the founder of DRAFT magazine, has been named
as Four Points by Sheraton’s new Chief Beer Officer.
The chain has launched a program of offer craft beer at each of it locations and wants to be know as the Beer Hotel. Kerkmans' first duty will be to ring the opening bell at the New York Stock Exchange. He will also lead tours of breweries and be responsible for selecting new beers to be added to the company's beer list.
Kerkmans beat out 7,500 applicants for the non-paying position. He was the winner of a run off against four other finalists.
"It is an honor to be Four Points first-ever CBO,” said Kerkmans.
“I look forward to sharing my love for beer with the thirsty public and
introducing this fun beverage to those who have yet to discover the joy
that can be found in a perfectly poured cold one. Being named the Four
PointsCBO and working with the brand on its outstanding Best Brews Program is the job of a lifetime.”