Friday, March 16, 2007
Heineken Hopes to Hop Up Hong Kong Flyers
Travelers can find airport beer bars dedicated to Budweiser, Samuel Adams and Saranac, among other brands. Now Heineken is rolling out a branded pub theme for airports.
The first Heineken location is at the airport in Hong Kong. Everything from the colors of the bar stools to the ads on television sets in the bar screams Heineken.
The Netherlands brewer says it is testing the Heineken branded bar concept in airports. If the concept proves popular, the bars could spread to city locations.