The Provincial Court of Madrid has turned away claims by Bacardi that it is the owner of the Havana Club rum brand name in Spain. The court said that selling a rum not made in Cuba using "Havana" in the name could mislead Spanish consumers.
We can expect to see more of this in the coming years as beverage giants Pernod Ricard and Bacardi battle it out over who has the rights to the Havana Club rum brand.
Bacardi, which fled Cuba nearly a half century ago during the communist takeover, says it is the rightful owner of the brand it had once manufactured in the country. Bacardi started producing Havana Club for sale in the U.S. last year. Pernod Ricard has produced Havana Club in a joint venture with Cuba Ron since 1994.
Products made in Cuba are banned from being sold in the U.S.