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Saturday, March 03, 2007

Will Travel for Food & Wine

A new study by the Travel Industry Association (TIA) found that 17 percent of Americans report they sought culinary or wine experiences while traveling during the last three years.

The TIA study, conducted with Gourmet magazine and the International Culinary Tourism Association, found that the 27 million American "culinary travelers were "younger, more affluent and better educated than non-culinary travelers" and typically seek "unique experiences" when traveling.

Edge Research surveyed 2,364 U.S. leisure travelers, finding the top five destinations for wine-related travel are: California, New York, North Carolina, Oregon and Pennsylvania.

The study did not ask about beer or spirits related travel.

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