In a move to keep up with international rivals that are investing heavily in China, Anheuser-Busch announced today it will build a new brewery in the city of Foshan, in Guangdong province.
This is the first new brewery Anheuser-Busch has constructed outside of the United States. The $63 million plant will brew Budweiser and Harbin for the southeastern part of China. When it comes on line in late 2008 the brewery will have a 2.2 million barrel capacity.
A-B plans to push its brands in to dozens of new markets in China, where Budweiser has been brewed for 11 years and distributed mainly in the northern part of the country.
Beer consumption in China is up 78 percent since 1997.