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Thursday, April 26, 2007

Score Two for the King of Beers: A-B Wins Budweiser Battles in Hungary and Egypt

Anheuser-Busch Cos. continues to battle with Budejovicky Budvar of the Czech Republic over rights to the Budweiser brand name and won two court battles around the world recently.

The Hungarian Supreme Court has ruled that Budvar cannot be sold as "Bud" in that country, while in Egypt judges found that Budweiser Budvar violated the St. Louis company's trademark.

While neither Hungary or Egypt are huge beer markets, the victories are important to A-B as it fights to protect its Budweiser trademark. These battles are long and costly. The Hungarian case was an appeal by Budejovicky Budvar to a 1998 court decision that found in favor of the American brewery.

A-B holds the trademark for the Bud name in 23 of 27 countries in the European Union.

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