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Sunday, September 16, 2007

Martha Stewart Teams With Gallo on Wine Launch

She has cooking and entertainment books, television and radio shows, craft and housewares lines, and even entire suburban neighborhoods under her brand, now Martha Stewart has a wine label.

Martha Stewart Vintage is being launched by E.&J. Gallo Winery, the giant California winery. The wine is expected to sell for $15 a bottle and will feature Sonoma County chardonnay, cabernet sauvignon and merlot.

Starting early next year the limited release will be available in Atlanta, Boston, Charlotte, Denver, Phoenix, and Portland, Ore. Depending on sales, the wine's distribution could expand to other markets.

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