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Monday, December 03, 2007

Anheuser-Busch Launches Organic Wheat Vodka From Italy

Anheuser-Busch continues to expand its offering of non-beer products. The company is test marketing Purus Vodka in New York, Boston, Washington, D.C., and Annapolis, Md.

Purus is an 80-proof organic wheat vodka that is priced at $35 a bottle. The product is distilled under contract for A-B in Italy's Piedmonte region by Distilleria Sacchetto. A-B's Long Tail Libations unit is managing the introduction.

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