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Monday, January 28, 2008

Carlsberg Releases a $400 Bottle of Suds

Would you pay $400 for a bottle of beer?

The folks at Carlsberg in Denmark think at least a few well-healed beer lovers will be willing to do so. The company is rolling out Carlsberg Vintage No. 1, which it says is the world’s most expensive bottle of beer.

Carlsberg says the beer is a chestnut brown color with a light head. The beer is said to have caramel, prune and vanilla flavor notes and was aged in French and Swedish oak barrels. It weighs in at 10.5 percent alcohol by volume.

Carlsberg has made just 600 bottles of Vintage No. 1, which is sold in 375 milliliter bottles. They will be offered at three Copenhagen restaurants and on the company's website.

Will the beer be a success? There are enough rich folks and beer geeks out there looking to say they had the world's most expensive beer to easily blow through 600 bottles. I expect some will be on eBay before long at a price much higher than the original $400.

The company already says it plans to release a beer in the series on an annual basis for at least the next two years.

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