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Thursday, March 06, 2008

Amazon Prepares to Sell Wine in U.S.

Millions have purchased books from Amazon and may soon be getting their vino from the online retailer.

Changes in laws that make it easier to ship wine from one state to another have attracted Amazon's attention. The company is the world's largest online retailer and could have an impact on how consumers shop for wine.

Amazon has been selling non-perishable foods for about two years. In Seattle, the company also operates a service that delivers fresh groceries. Shipping wine is more difficult because of state laws and regulations. The weight of the bottle and liquid also makes it costly to ship. However, Amazon may be able find a niche with consumers trying to buy hard to find labels or regional brands.

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