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Monday, March 24, 2008

Diageo Sees 8 to 9 Percent Increase in Scotch Sales

Diageo PLC,the London-based drinks giant, says demand from developing Scotch markets will boost sales by 8 to 9 percent annually.

The company produced 33 million cases of Scotch last year and now Diageo believes that demand from China, India and South America will fuel further growth. Diageo brands include Johnnie Walker, Lagavulin and Oban.

In 2007 the company said it would invest $200 million to build a new distillery in Roseilse on Speyside, in northern Scotland, and expand its Cameronbridge distillery in Fife.

1 comment:

Jake said...

If you want to drink whiskey then it has to be a fine malt from Scotland. Highlanders certainly know how to brew - just like the Paddies and poteen (moonshine).