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Saturday, May 03, 2008

Euro Beer Time

SABMiller has contributed to our knowledge of the habits of European beer drinkers. In a report issued this week titled "Time For a Beer?," the company looks at the habits of drinkers in various European countries.

The survey of 7,500 beer drinkers in fifteen countries found that:

-- Most Europeans have a beer two or three days out of the week. In Spain, 31 percent of consumers said they drink beer most days of the week.

-- In Denmark locals arrive at the bar at 4:41 p.m., while in the United Kingdom the average time for the first beer of the night is 6:14 p.m.

-- In France the last beer of the night slides down at 8:33 p.m., while Germans stay out to 10:59 p.m. for that final brew.

-- Saturday is the most popular night for a beer (59 percent), followed by Friday (48 percent)

-- Not surprisingly, the Czechs are Europe’s biggest beer fans. Of the alcohol Czechs consume, 63.4 percent is beer. In France, beer is just 14.5 percent of the total.

-- The top beer drinking country based on percentage of the respondents in the survey who say they drink beer on a particular day varies across the week. Spain is tops on Monday, Tuesday and Wednesday. On Thursday, Belgium and Sweden tie. Romania is tops on Friday and Sunday, while Belgium holds down Saturday.

-- Beer drinkers in Poland are least likely to drink alone (96 percent), while the Dutch (21 percent) are most likely to drink solo.

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