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Sunday, June 15, 2008

Stolichnaya May Big Next Big Drinks Brand on the Block

SPI, the Russian company that owns the brand and export rights for Stolichnaya vodka, may put the brand up for sale according to media reports.

Lehman Brothers is said to be under contract with SPI to line up possible bidders for the brand. Estimates are Stoli could generate $3 billion or more.

In March, Pernod Ricard acquired the Absolut vodka brand when it bought Vin & Spirit AB from the government of Sweden for $8.34 billion. Up to that point Pernod Ricard had handled distribution for Stolichnaya outside of Russia.

1 comment:

Anonymous said...

Polish vodka is the best.