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Friday, September 19, 2008

Pernod Ricard Scotch Brands Sales Booming

Pernod Ricard, a global big fish when it comes to spirits and wine, says several of its whisky brands are experiencing record growth.

Sales of Chivas Regal blended whisky were up 10 percent in volume to 4.5 million cases, while Ballantine's Scotch was up 9 percent.

The Glenlivet, a single malt brand, had a record year, up 10 percent to more than 600,000 cases.

Pernod Ricard is among several Scotch makers to be expanding production capacity to keep pace with global demand. It is yet to be seen the impact of the economic slow down on the continued growth of these premium brands.

1 comment:

Gordon Frattini said...

I have a complaint re CHIVAS REGAL. Who do I contact??
Thank you.
Gordon Frattini
98 Warwood Rd
Toronto, Ontario, Canada
M9B 5B7