Saturday, October 25, 2008
Thanks for Your Support
As most of the regular readers of this blog know, I was diagnosed with prostate cancer earlier this year and had successful surgery in April. I discovered the disease because a friend who is fighting prostate cancer urged me to get a PSA test. As a result, I caught the illness early and had successful treatment.
Pints for Prostates is my attempt to reach more guys through the universal language of beer and urge them to get tested. The program has now been around for about five months and thanks to many of you, the word is spreading. If you visit www.ustoo.org/pints you can catch up on some of the things we've been doing and some of the generous folks that have been helping us out along the way. We've had more than 50 blogs and websites run the Pints for Prostates banner, skyscraper and badge ads, plus many have run stories, too. Magazines have run articles and donated advertising space. We've had folks give us booth space to appear at beer festivals in Colorado, North Carolina and Texas. First and foremost, Pints for Prostates is an awareness campaign. So far we estimate that more than 25 million people have been exposed to the message!
While we are not a fundraising campaign, we have accepted donations along the way. All of the funds raised during the Pints for Prostates campaign go directly to bolster the efforts of Us TOO International, a great 501(c)3 charity with the mission to support, educate and advocate for men with prostate cancer and their families.
I want to thank everyone who made a donation to the ChipIn campaign run on Lyke2Drink. The effort raised $215, which I then matched, so Us TOO received a check from Lyke2Drink for $430! (You can still get in on the act by supporting the campaign launched by the 270 or so members of the Aleuminati community. There is a ChipIn widget on their site and to the right of this post).
So thanks for all of the help getting this campaign up and going. We are going to continue to work on spreading the word and we invite any brewers who wish to join the cause to contact us. And, if you have a man in your life who is 40 years old or older, tell him to make a medical appointment and get tested. The more men we reach with this message, the more lives that will be saved.