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Monday, August 31, 2009

Pints for Prostates Marks National Prostate Cancer Awareness Month with Nine Events Across the U.S.

September is National Prostate Cancer Awareness Month and the Pints for Prostates campaign will salute survivors of the disease at nine events taking place across the country.

The events, ranging from fundraisers at taverns to participation in beer festivals, are scheduled to take place in California, Colorado, Illinois, Massachusetts, North Carolina and Ohio.

“The mission of Pints for Prostates is to reach men in a friendly and non-threatening way when they may be willing to listen to a message about prostate health screening and PSA testing,” said Rick Lyke, a 48-year-old Charlotte, N.C., marketing executive and drinks journalist who had successful prostate cancer surgery in April 2008. “Pints for Prostates uses the universal language of beer to encourage men to take charge of their health.”

Each week 4,000 men in the U.S. hear the words: “You have prostate cancer.” The key for these men is detecting the disease in the early stages when treatment is nearly 100 percent successful. The grassroots Pints for Prostates campaign is focused on building awareness among men of the importance of regular health screenings and PSA testing.

“All men should start getting screened for prostate cancer when they reach 40 years old,” Lyke said. “The death rate from prostate cancer has declined in the last two decades because of improvements in testing and treatment. Still, thousands of men die needlessly each year because there is a lack of information sharing. Prostate cancer occupies the same social standing as breast cancer did in this country 30 years ago. Thanks to the pink ribbon campaign’s impact on early detection, scores of women have survived breast cancer. Men need to talk to other men and shake off the stigma of prostate cancer.”

As part of National Prostate Cancer Awareness Month, Pints for Prostates is participating in the following events around the United States:

• Pints for Prostates at E.B. Flatts at 245 W. Main St., East Brookfield, Mass., from Sept. 1-30. A portion of the proceeds from sales will be donated to the Pints for Prostates campaign.

• North Star Craft Brewery at 3501 Iron Ct. in Shasta Lake, Calif., on Sept. 12 from 3:30-11 p.m. Live bands, food and beer. http://www.northstarbrew.com/homepage/NorthStarBreweryFestivals.html

• Foothills Oktoberfest at 638 W. 4th St., Winston-Salem, N.C., on Sept. 12th from Noon to 2 a.m. German food, a costume contest, games and raffle.

• Rocco’s CafĂ© & Pizzeria at 1925 N. Lincoln Ave. in Chicago, Ill., on Sept. 13 from 2:00-6:00 p.m. celebrating the success of the SEA Blue Walk, a joint venture between two 501(c)3 non-profit organizations, Us TOO International Prostate Cancer Education and Support Network and Wellness Place, Cancer Education and Support. http://www.ustooevents.org/site/PageServer?pagename=2009_Chgo_Splash

• Men’s Night Out for Pints for Prostates at The Pub in Polaris Fashion Place, 1500 Polaris Parkway, Columbus, Ohio, on Sept. 17th from 5:00-9:00 p.m. Beer, Scotch and Bourbon tastings, live music, food, silent auction and raffles. www.pubs4prostates.com.

• Pints for Prostates benefit at the Blind Lady Ale House, 3416 Adams Ave. in San Diego, Calif., on Sept. 20th from 11:30 a.m. to Midnight. A portion of the day’s sales and donations to a raffle for some great prizes will be donated to the Us TOO International Prostate Cancer Education and Support Network.

• Great American Beer Festival at the Colorado Convention Center in Denver, Colo., from Sept. 24-26. http://www.beertown.org/events/gabf/.

• Denver Rare Beer Tasting to benefit Pints for Prostates presented by All About Beer Magazine in cooperation with BeerAdvocate.com at the Wynkoop Brewery at 1634 18th St. in Denver, Colo., on Sept. 25 from 1:00-4:00 p.m. www.allaboutbeer.com/pints.

• Pints for Prostates benefit at the Olde Mecklenburg Brewery at 215 Southside Dr. in Charlotte, N.C. on Sept. 30th from 5:30-8:30 p.m. Beer sampling, brewery tours, food and live music.

About Pints for Prostates

Pints for Prostates, a campaign that uses the universal language of beer to encourage men to take charge of their health, was founded by prostate cancer survivor Rick Lyke in 2008. The grassroots effort raises awareness among men of the importance of regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. All funds generated by Pints for Prostates benefit the Us TOO International Prostate Cancer Education and Support Network, a 501(c)3 charity that works to support, educate and advocate for men with prostate cancer and their families. More information is available at www.ustoo.org/pints. Pints for Prostates also has a presence on Facebook and Twitter.

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