Wednesday, May 19, 2010
Pints for Prostates Campaign Schedules Event Blitz
Pints for Prostates, a campaign reaching men through the universal language of beer, has 14 events scheduled during the next few months across the United States. The grassroots program communicates the importance of regular prostate health screenings and early detection in successfully fighting prostate cancer.
“It’s very encouraging to see brewers, retailers, publications and festivals joining the Pints for Prostates campaign,” said Rick Lyke, a 49-year-old Charlotte, N.C., marketing executive and drinks journalist who had successful prostate cancer surgery in April 2008. “Every week nearly 4,000 men in the U.S. hear the words ‘you have prostate cancer.’ The key for these guys is detecting the disease in its early stages when treatment is nearly 100 percent successful. Pints for Prostates’ mission is to encourage men over the age of 40 to get an annual physical and have a PSA blood test.”
Since being launched in late 2008, Pints for Prostates has reached more than 80 million people through a combination of donated advertising, news articles, appearances at beer festivals, and coverage on websites and blogs. In 2009, program was featured at the Livestrong Global Cancer Summit in Dublin, Ireland, and profiled on CNN’s Vital Signs program hosted by Dr. Sanjay Gupta. During the 2010 NHRA season the Yonke Motorsports Pro Stock is racing with the Pints for Prostates logo on the hood of its car. In April, a team of athletes from Columbus, Ohio, ran with prostate cancer survivor Patrick Grubbe in the Boston Marathon wearing uniforms with the Pints for Prostates logo.
Pints for Prostates is a registered 501(c)3 charity. The funds it raises support programs that assist men with prostate cancer and research aimed at improving care and finding a cure for the disease. The Us TOO International Prostate Cancer Education and Support Network, founded in 1990 to support, educate and advocate for men with prostate cancer and their families, is a major recipient of support from Pints for Prostates.
As part of its fundraising efforts in 2010, Pints for Prostates is accepting $10 donations from beer fans in return for a chance to enter a drawing for a trip for two to the Great American Beer Festival in Denver, Colo., from Sept. 16-19. The trip includes roundtrip airfare for two, three nights at the Sheraton Downtown Hotel, tickets to three nights of the Brewers Association Great American Beer Festival, tickets to the Denver Rare Beer Tasting, a hosted pub crawl and entrance into special beer insider events.
In recognition of Father’s Day, supporters can visit www.pintsforprostates.org and “Donate for Dad” by buying a virtual pint ($5), six pack ($10), case ($25) or keg ($100). All net proceed from these donations back the mission of the Us TOO International Prostate Cancer Education and Support Network.
During the next few months Pints for Prostates will participate in the following events:
May 21, 6-9 p.m.: Us TOO International Prostate Cancer Education and Support Network and the Wellness Place annual Chicagoland Sea Blue Prostate Cancer Walk/Run Team Kickoff. Galway Bar & Grill in Elmhurst, Ill.
May 28-30: Kohler Festival of Beer, Kohler, Wisc., is donating booth space to the Pints for Prostates campaign.
June 5, 2-4 p.m. -- Twin Liquors in Bee Cave, Texas, will host a free Rogue Ale tasting to raise awareness about prostate cancer.
June 11, 6-9 p.m. -- Akron Alumni Chapter of Kappa Alpha Psi fraternity is holding an awareness event at Edgar’s Restaurant at 530 Nome Avenue in Akron, Ohio.
June 12, Noon-10 p.m. -- World Beer Festival in Richmond, Va., is donating booth space to the Pints for Prostates campaign.
June 12, Noon-4 p.m. – Charlotte 1K Beer Run at Olde Mecklenburg Brewery, 215 Charlotte, N.C., will benefit the Pints for Prostates campaign. Register at www.1KBeerRun.com.
June 16, 6-9 p.m.: Pike Brewing, 1415 1st Ave., Seattle, Wash., will donate a portion of the day’s sales and Pints for Prostates will have a booth at the event.
June 16, 8-11:30 p.m.: The Brewing Network and Northern Brewer is hosting a pre-National Homebrewers Conference Party to benefit Pints for Prostates at the Northern Brewer headquarters in Roseville, Minn.
June 19, 1-5 p.m.: Pints for Prostates Los Angeles Beer Fest will be held at Mr. Pockets Sports Bar, 516 N. Sepulveda Blvd., Manhattan Beach, Calif. Tickets are $45 and on sale now at www.pintsforprostates.org.
June 19, 6-10 p.m.: Mac’s Speed Shop Barbecue at 2414 Sandy Porter Rd. in Charlotte, N.C., is hosting a Mid-Summer Roman Celebration with cask ale and firkins.
June 26, 2-5 p.m.: Dude Fest in the NoDa section of Charlotte, N.C., will feature a Pints for Prostates Beer Garden.
Aug. 6-8: Boise BeerFest in Ann Morrison Park in Boise, Idaho, is donating booth space to the Pints for Prostates campaign.
Sept. 17, 1-4 p.m.: Denver Rare Beer Tasting II, will feature 24 rare beers from American craft brewers at the Wynkoop Brewery in Denver, Colo. Presented by All About Beer Magazine, tickets are $80 and go on sale June 1 at www.pintsforprostates.org.
Oct 2nd: World Beer Festival, Durham Bulls Athletic Park, Durham, N.C. Pints for Prostates will have a booth at the event.
Additional events are being booked and information will be listed shortly at www.pintsforprostates.org.
About Pints for Prostates
Pints for Prostates, is a 501(c)3 campaign that uses the universal language of beer to encourage men to take charge of their health, was founded by prostate cancer survivor Rick Lyke in 2008. The grassroots effort raises awareness among men of the importance of regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. Pints for Prostates supports the Us TOO International Prostate Cancer Education and Support Network, a 501(c)3 charity that works to support, educate and advocate for men with prostate cancer and their families. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook and Twitter (@pints4prostates).