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Tuesday, June 15, 2010

A Big Week for Pints for Prostates: Tell Dad to Get a PSA Blood Test

With Father's Day coming up in just a few days, June is a big month for the Pints for Prostates campaign, which reaches men through the universal language of beer.

Already this month, Pints for Prostates has appeared at Twin Liquors in Bee Cave, Texas; Edgar's Restaurant in Akron, Ohio, at an event hosted by the local Alumni Chapter of Kappa Alpha Psi fraternity; the World Beer Festival in Richmond, Va.; and at the 1K Beer Run hosted by Old Mecklenburg Brewing in Charlotte, N.C.

Coming up starting on Wednesday, Pints for Prostates will be at the following events:

June 16, 6-9 p.m.: Pike Brewing, 1415 1st Ave., Seattle, Wash., will donate a portion of the day’s sales and Pints for Prostates will have a booth at the event.

June 16, 8-11:30 p.m.: The Brewing Network and Northern Brewer is hosting a pre-National Homebrewers Conference Party to benefit Pints for Prostates at the Northern Brewer headquarters in Roseville, Minn.

June 19, 1-5 p.m.: Pints for Prostates Los Angeles Beer Fest will be held at Mr. Pockets Sports Bar, 516 N. Sepulveda Blvd., Manhattan Beach, Calif. Tickets are $45 and on sale now at www.pintsforprostates.org.

June 19, 6-10 p.m.: Mac’s Speed Shop Barbecue at 2414 Sandy Porter Rd. in Charlotte, N.C., is hosting a Mid-Summer Roman Celebration with cask ale and firkins.

June 20, Noon-4 p.m.: Railway City Brewing at 168 Curtis St. in St. Thomas, Ontario, is hosting brewery tours, beer tastings and an outdoor barbecue.

June 26, 2-5 p.m.: Dude Fest in the NoDa section of Charlotte, N.C., will feature a Pints for Prostates Beer Garden.

Pints for Prostates is also hosting “Donate for Dad” a fundraising campaign aimed at supporting the mission of the Us TOO International Prostate Education and Support Network by offering donors the chance to buy Dad a virtual beer for Father’s Day.

“The Pints for Prostates campaign hosts events around the country, but many people are unable to attend and still want to help in the fight against prostate cancer,” said Rick Lyke, a 49-year-old Charlotte, N.C., marketing executive and drinks journalist who founded Pints for Prostates after successful prostate cancer surgery in April 2008. “Donate for Dad is a fun and easy way for people to honor their Dads in a way that will make a big difference to men who are battling prostate cancer.”

With Donate for Dad, supporters buy a virtual pint ($5), six pack ($10), case ($25) or keg ($100) for Dad and 100 percent of the net proceeds go directly to Us TOO International, which is celebrating 20 years of helping men fighting prostate cancer and their families. As part of the program an eCard is sent to the donor’s Father telling them about the donation.

People can visit www.pintsforprostates.org and click on the link to Donate for Dad.

Prostate cancer kills nearly 28,000 men in America each year. Few people realize there are roughly as many new prostate cancer cases diagnosed annually in this country as there are new breast cancer cases. For the men battling prostate cancer and their families, the Us TOO International Prostate Cancer Education and Support Network is a place they can turn to for reliable information about the disease and treatment options.

“Whether you say Cheers, Prost, Salud, Slainte, L’chaim or something else when you are toasting, this year you can honor Dad by helping a great cause,” Lyke said. "You will also avoid having Dad add to his collection of ugly ties or slippers he just won't wear."

Since being launched in late 2008, Pints for Prostates has reached approximately 100 million people through a combination of donated advertising, news articles, appearances at beer festivals, and coverage on websites and blogs. In 2009, program was featured at the Livestrong Global Cancer Summit in Dublin, Ireland, and profiled on CNN’s Vital Signs program hosted by Dr. Sanjay Gupta.

About Pints for Prostates
Pints for Prostates, is a 501(c)3 campaign that uses the universal language of beer to encourage men to take charge of their health, was founded by prostate cancer survivor Rick Lyke in 2008. The grassroots effort raises awareness among men of the importance of regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. Pints for Prostates supports the Us TOO International Prostate Cancer Education and Support Network, a 501(c)3 charity that works to support, educate and advocate for men with prostate cancer and their families. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook and Twitter (@pints4prostates).

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