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Tuesday, June 29, 2010

Day 180 Drink: Hennessy Black

Hennessy is the number one selling Cognac in the world. So when they make their first major new product introduction in the U.S. in 50 years, it is worth taking note.

Hennessy Black was introduced in 2009 in select cities and is now available nationwide. The brand is designed to be a mixer and the company is marketing brand through dance and music in high-energy settings across the country.

Hennessy Black is a blend of 35-45 pale and gold colored eaux-de-vie aged in French oak barrels for at least five years. Hennessy Black is an 86 proof spirit that has a nice golden color and floral aroma. The wood base of this drink is nice and firm, but not overpowering. Overall, the drink has a bright texture and a touch of citrus throughout.

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