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Friday, July 16, 2010

Jolly Pumpkin Joins Fight Against Prostate Cancer with Biere de Goord

Jolly Pumpkin Artisan Ales has submitted label art for government approval for the limited release fundraising brew they are launching in September to promote the Pints for Prostates campaign.

A cooperative effort between Jolly Pumpkin Artisan Ales of Michigan, The Rare Beer of the Month Club, which ships unique craft beers nationwide, and Shelton Brothers, one of the leading craft beer distributors and importers, Biere de Goord is a saison brewed with kale, pumpkin seeds, pumpkin, peppercorns and green tea. The beer will help raise awareness about prostate cancer and generate funds for the Pints for Prostates campaign.

The beer will feature the Pints for Prostates logo on its label, which includes the blue ribbon to remind people of the ongoing search for a cure to prostate cancer, a leading cause of death among American men. A donation of $3 from every 750 milliliter bottle of Biere de Goord sold will be made to the Pints for Prostates campaign.

There are only three ways for beer lovers to try the unique farmhouse-style ale:

-- Join The Rare Beer Club online or 800-625-8238 and be sure to start your membership by Sept. 1;

-- Attend the Denver Rare Beer Tasting II in Colorado on Sept. 17, where Jolly Pumpkin will be pouring samples of the brew alongside more than 20 other great craft brewers offering extremely rare and exotic beers;

-- Visit a Jolly Pumpkin location in Ann Arbor or Traverse City, Mich., where a limited amount of Biere de Goord will go on sale Sept. 18.

According to the National Cancer Institute, prostate cancer will kill more than 32,000 men in America in 2010. Few people realize that there will be 218,000 prostate cancer cases diagnosed this year, which is 25,000 more than the number of new breast cancer cases. With early detection and proper treatment, prostate cancer has a survival rate of nearly 100 percent. The Pints for Prostates campaign was launched in 2008 to reach men through the universal language of beer with an important health message.

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