Monday, November 06, 2006
Mike Ditka Launches Wine Brand
Mike Ditka, a member of the Pro Football Hall of Fame and a Super Bowl Champion as both a player with the Dallas Cowboys in 1972 and as a coach with the Chicago Bears in 1985, now has his own wine label.
Ditka has five wines made in California that are now being shipped to retailers. A zinfandel-syrah-petite sirah blend carries the label Mike Ditka Kick Ass Red and will retail at between $40-$50 per bottle.
Ditka has become a brand outside of football. His name is on a successful Chicago steakhouse and on frozen pork chops, barbecue and steak sauces, and cheese spread. He also has a brand of cigars set to debut.