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Wednesday, January 17, 2007

Havana Club Prepares to Boost Production

The health problems facing Fidel Castro have many wondering what might happen to relations between Cuba and the United States after his death. For one famous brand of rum, now appears to be the perfect moment to boost production.

Havana Club International SA, a joint venture between the government controlled CubaRon and French drinks firm Pernod Ricard, is investing in a major new distillery in San Jose, just outside of Havana, that will double its output of Havana Club. The company plans to be the number one dark rum producer in the world within six years.

The U.S. government began enforcing an embargo against Cuba in 1962 as part of the Cold War battle against Communism. Having access to the U.S. market denied has hurt a number of industries in Cuba and limited economic opportunities for its citizens.

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