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Tuesday, March 13, 2007

Anheuser-Busch Donates $300,000 to Ole Miss to Combat Campus Alcohol Abuse

In somewhat of a "man bites dog" kind of a story, Anheuser-Busch has made a $300,000 donation to the University of Mississippi to fight alcohol abuse on the school's Oxford, Miss., campus.

A-B is going to help fund a social norming research study started three years ago by the Ole Miss Center for Health Promotion. The project involves research and education designed to dispel myths among college students that most of their fellow students drink heavily. The program's goal is to give students accurate information and help them make responsible decisions about consuming alcohol.

Some at Ole Miss are against accepting A-B's donation and argue that the social norming solution does not work as well as mandatory freshman alcohol awareness programs and strict enforcement of laws regarding underage drinking.

The fact of the matter is that the anti-alcohol crowd is showing its true colors in this case by calling on the University of Mississippi to reject the donation. A-B's willingness to step forward with a grant of this size to help encourage responsible alcohol consumption by students is solid corporate citizenship and offers an opportunity to implement a real world answer to an issue facing many colleges across the U.S. Clearly, the Neo-Prohibitionists do not want to work on effective solutions to potential abuse, but would rather have a total ban on alcohol.

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