Wednesday, April 11, 2007
A-B Caters to Colorado with Ascent 54
Anheuser-Busch announced this week it is expanding its regional specialty beer program to include a new brew from its Fort Collins, Colo., brewery: Ascent 54 Dunkel Weisse.
The brew takes its name from the fact that there are 54 peaks of the Rocky Mountains in Colorado that exceed 14,000 feet. A-B says the dark wheat beer will be sold on draught in Colorado bars and restaurants.
A team of A-B employees from the Fort Collins brewery was responsible for selecting the beer style, recipe and naming the brand. In addition to using two types of German hops, Ascent 54 is made using a Bavarian weisse yeast strain. The brew is 5.5 percent alcohol by volume. The brand joins regional beers already on the market from A-B's breweries in New Hampshire, Ohio and Missouri.
A-B's plans to use Ascent 54 to support the Colorado Fourteeners Initiative, a non-profit organization that maintains and improves hiking trails and educates the public about minimum-impact use of fragile mountain areas, by making a cash donation to the group and supplying beer for the Fiesta for the Peaks fundraiser in May.