Sunday, August 19, 2007
World's Third Largest Vodka Brand to be Auctioned
Quick: Name the third largest vodka brand in the world. I'll spot you Smirnoff and Absolut, the top two selling brands. Finlandia? Grey Goose? Ketel One? Stolichnaya? Skyy? No, no, no, no and no.
The answer is Green Mark vodka from Russia. Green Mark is the best selling vodka in Russia, with 7 percent of the market, and is available in several locations in Europe, including Britain. And now it is for sale.
The brand could generate $600 million at auction. It joins Stolichnaya and Absolut among vodka brands that have recently either changed hands or are under review for sale.