Quick: Name the third largest vodka brand in the world. I'll spot you Smirnoff and Absolut, the top two selling brands. Finlandia? Grey Goose? Ketel One? Stolichnaya? Skyy? No, no, no, no and no.
The answer is Green Mark vodka from Russia. Green Mark is the best selling vodka in Russia, with 7 percent of the market, and is available in several locations in Europe, including Britain. And now it is for sale.
The brand could generate $600 million at auction. It joins Stolichnaya and Absolut among vodka brands that have recently either changed hands or are under review for sale.
2 comments:
How odd. I tended to drink Russky Standard in Russia 'cos that's what it looked like everyone else was on. Don't remember seeing this one. I feel cheated.
I lived in Russia for 2 years and tried many Vodkas while there. I noticed Green Mark selling very well and discovered the great flavor while having dinner with the locals one evening. Russian Standard seems to be very popular, but I think it is because of the cheaper price in the restaurants and clubs. Green Mark is most definately my favorite!
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