The Detroit Red Wings won their 11th Stanley Cup last night, beating the Pittsburgh Pengiuns 3-2. The game was played while the ink was still drying on an agreement between Anheuser-Busch in the U.S. and Labatt in Canada with the National Hockey League to keep Bud Light as the "official beer of the NHL" through the 2010-11 season.
Bud Light has been the official beer of the NHL since 1998. With the deal Bud Light also is the exclusive beer sponsor of the NHL All-Star Game and the NHL Winter Classic, a game played this season outdoors at Ralph Wilson Stadium in Buffalo in front of a record crowd of 71,217.
While I've not seen any photographs of Red Wing players drinking a Bud light out of the Stanley Cup, it's almost certain that NHL Commissioner Gary Bettman would approve. While no dollar amount for the deal was announced, some sports business experts say the agreement is likely worth $75 million.
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