Britain's T&R Theakston Brewery has decided that people who drink beer also need to have good looking skin.
The North Yorkshire brewer is making a soap with a hop and olive oil base that will be launched with a campaign to select the grubbiest television soap stars in the United Kingdom. Theakston's soap is being manufactured by Soap of the Earth and uses a mix of hops, olive oil, coconut oil and jojoba, scented with sweet orange and clary sage.
This is just the first in a series of beer beauty products set to roll out from the brewery. Old Peculier Ale Shampoo should be available before the end of the year and work is progressing on an aftershave balm and a moisturizer.