Monday, September 08, 2008
Heaven Hill Readies Tabasco Spicy Tequila Launch
Heaven Hill Distilleries has signed a licensing agreement with McIlhenny Co., the folks behind the Tabasco Pepper Sauce brand, to roll out Tabasco Spicy Tequila.
Priced at $21.99 for a 750 milliliter bottle, Tabasco Tequila will hit this month in Dallas, Houston, Georgia, Indiana and North Carolina. Heaven Hill is using a “Heat Up the Night” tagline to promote the brand.
Kentucky-based Heaven Hill Distilleries was founded in 1934 and is a family-owned independent distiller with brands such as Evan Williams Bourbon, HPNOTIQ Liqueur and Água Luca Brazilian Rum Cachaça.