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Monday, September 08, 2008

Heaven Hill Readies Tabasco Spicy Tequila Launch


Heaven Hill Distilleries has signed a licensing agreement with McIlhenny Co., the folks behind the Tabasco Pepper Sauce brand, to roll out Tabasco Spicy Tequila.

Priced at $21.99 for a 750 milliliter bottle, Tabasco Tequila will hit this month in Dallas, Houston, Georgia, Indiana and North Carolina. Heaven Hill is using a “Heat Up the Night” tagline to promote the brand.

Kentucky-based Heaven Hill Distilleries was founded in 1934 and is a family-owned independent distiller with brands such as Evan Williams Bourbon, HPNOTIQ Liqueur and Água Luca Brazilian Rum Cachaça.

1 comment:

wmpwilson said...

This is timely! I am in the process of creating a signature drink menu for a new concept restaurant/bar, and one of my Margaritas is called "Woodfire Margarita" in which I rim the glass with Tabasco, and put a dash or two in the finished Margarita. I will be looking for this to roll out as the main tequila ingredient!