Wednesday, September 24, 2008
What Does Kid Rock Taste Like? We'll All Know Soon Thanks to New Beer from Drinks America
This has to violate the Reinheitsgebot. Kid Rock Beer will be launched shortly by Drinks America Holdings, the folks behind Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon.
Drinks America says it signed an agreement with Kid Rock to develop and market a premium domestic beer. The company, which is talking to brewers about contracting to make the beer -- what, no giant Kid Rock Brewery? -- says the beer will be for "beer drinkers who appreciate value with an easy to drink, traditional, good tasting American manufactured beer." I don't have a copy of the press release handy that announced the launch of Billy Beer, but I bet it said something similar.
Kid Rock, who was born Robert James Ritchie, has sold 25 million albums and was once engaged to Pamela Anderson. Kid Rock also apparently has a temper. He has been arrested several times on assault charges, including an incident last year at a Waffle House in Atlanta. For that offense, Kid Rock was ordered to do 80 hours of community service and take an anger management course.
Drinks America says it is working with "Kid Rock to make sure that every aspect of the beer and the marketing support is as exciting as everything else Kid Rock does."
I can hardly wait.