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Wednesday, March 25, 2009

Beer Wars: Get ready for April 16th Event

How do small craft brewers manage to compete with mega corporations in the multi-billion dollar beer industry? On April 16 a one night movie event called "Beer Wars" promises "an irreverent and comical journey through the underbelly of the American beer industry." Filmmaker Anat Baron interviewed some of the industry's biggest names, focusing on the stories of Sam Calagione from Dogfish Head Craft Brewery and Rhonda Kallman of New Century Brewing Co.

The event is being offered in 430 theaters nationwide, with a live feed hosted by Ben Stein. The movie trailer includes plenty of scenes illustrating the David vs. Goliath story that is the American brewing industry.

This is surely something that craft beer fans should buy a ticket to see, but Beer Wars will also appeal to people interested in marketing and business ethics. After the film Stein will moderate a panel discussion among a number of well known brewers and beer experts.

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