There are 7,850 7-Eleven store in the U.S. and they sell $127 million in wine annually. Soon they will be marketing a private label wine -- Yosemite Road -- for $3.99 a bottle.
The convenience store chain plans to sell its exclusive chardonnay and cabernet sauvignon, which is made in California. Stores in the United States and Japan will carry the wine. 7-Eleven has 36,000 company owned and franchised stores in 15 countries.
The company says the new wine follows the success of the 7-Select store brand launch and reflects consumer trends brought on by the economy.
The wines will be made by The Wine Group in California. That company is behind the budget priced Glen Ellen and Corbett Canyon brands.
No comments:
Post a Comment