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Friday, July 20, 2007

How Green is Your Vodka?

Do you think about the environment when you drink? McCormick Distilling and Premier Beverage hope you do.

What's being called the world’s first eco-friendly vodka, 360 Vodka will help raise funds for the Coastal Conservation Association (CCA) Florida, a statewide, nonprofit marine conservation organization working to protect the state's marine resources.

The companies will donate $20 from the sale of each case of 360 Vodka in Florida to the conservation group. The drinks firms made an advance donation of $30,000 to the CCA.

McCormick says 360 Vodka is distilled in an energy efficient plant that cuts fossil fuel energy usage by 21 percent, and the packaging uses an industry-leading 85 percent recycled content glass container and 100 percent recycled cardboard for the shipping boxes.

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