Friday, August 10, 2007
SABMiller and Heineken in Cat Fight in India Over Tiger Beer
As if on cue immediately after the animal theme of The Session #7 was announced, SABMiller and Asia Pacific Breweries (APB), a subsidiary of Heineken, have decided to fight it out over the use of tigers as beer brands in India.
SABMiller acquired the Bengal Tiger brand as part of its 2001 purchase of Mysore Breweries of India. Heineken's APB now has plans to sell Tiger, a brand made in Singapore and shipped to 70 countries, in India. SABMiller thinks that will confuse consumers and damage the Bengal Tiger brand.
The cat fight is headed to Delhi High Court.